About

Willow, what do want for… ?

Little Willow looked up to her dad, eye’s widened as she place her hand to chin as if to think and replied, “I wonder…” and then said nothing more as she walked away in thought. A few minutes later she came back, busting with energy and excitement, “Daddy, I know what I want…”

Willow’s Dad grinned and asked, “What’s that sweetie?” Willow then offered a list of items; toys, shoes, jewelry, clothes, etc. that she thought would together make a suitable gift. Willow’s Dad taken back by her audacity, laughed out, “Sweetie, what do you need all that?”

Willow thought for a moment, grinned and replied with her best Jane Austin inspired accent, “I wish like every other girl to be happy,” she paused for dramatic effect, “this is my way.” We all had a good laugh. Later that evening, Willow’s Dad considered his daughter’s words, so innocent and true, she was right – like every other girl.

After some discussion with Willow’s Mom, Willow’s Dad set to task to design and build a web-store that not only could help his Willow realize her wonder, but also invite every little girl, whether grown up or still growing, experience some of the wonder that makes Willow such a delight. As Willow’s parents mulled over the idea and tossed around names for the store; it became apparent that web store without customers, especially in a market as saturated as women’s fashion and apparel isn’t much of a web-store at all. And that’s how we arrived at our peculiar spelling of Wunders, it’s literally means wonder with you in it; or as we like to say,

where Wunder meets you

Willow had a hand in the design, she selected the pink and purple colors, as well as the logo. She of course has a say on the product types. While not quite yet CEO of the store named after here, we hope that with your help, she will be soon well on her way.

They say that a father who taught his son to fish showed him how to feed the world. We like to think that a Dad who take his daughter shopping earns a special place in heaven. While that may or may not be true. If a daughter’s love is the measure of such things; then there is one Dad who get’s to experience a little bit of Heaven on Earth.

Willow’s mother, our general manager, immigrated to the United States of America with her parents as a teenager. Our household, business, and way of life is American – it even gets a little colonial at times, regardless we have a more pronounced international perspective than rest of our family here and there. As such from time to time you might find some UK patronage items “on offer” as “the blokes from across the pond” might say. Willow’s siblings also provide valuable input, her little sister who can just barely speak and calls Willow, “weewoo,” or “wi-wu.” It was too cute not to share, it worked, so that’s how we go the name of our rewards program. From it’s start our entire family has been a part of this adventure to conduct business with you.

Other than our status as dual nationality household, we aren’t really special in any way. We are like you; a family who prays, loves, and grows together everyday, and some of those days are good and some could have been better. Heck we might even be your neighbor or pass you on the street. Willow’s Wunders, our version of the American Dream, is a private family owned and operated Chris†ian store whose primary demographic is young adult female customers in the United States, no matter her age.

Thanks for reading our story. Enjoy our store. If you have any special requests or concerns please contact Customer Services.

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The Willow’s Wunders Team